There is no such thing as bad publicity



Siliconcloud.com



I work for a Non-Profit Organisation NPO as a Junior Public Relations. In my first day of resuming my duties, there was a crisis. The external stakeholders involve are satisfied by the outcome of the memorandum of understanding that they have build with the NPO. Therefore, they decided to go on public, fortunately for them whomever they went to allowed them to announce on air allegations about the organizations without calling anyone in the organization.

“All publicity is good if it is intelligent” by Oscar Wilde. The only thing worse than being talked about is the one that is not mentioned. We received a huge hail of threats and insults then we had no choice but to call the Radio Station managers refused to respond but the secretary gave us the contact details of the person that went on air without consulting us to confirm if the allegations were true or false.

With immediate effect we contacted the responsible person, we soon set up the meeting same time we sat down and set the records straight after the meeting adjourned everybody was happy. In the following day, the business was normal and operated in a more pleasant manner than ever. It is recognised by people because it went on air intentionally. What a nice publicity. Therefore, there is no such thing as bad publicity.